A Case Against Stock Photos
Over my career as a marketer and creative, I have heard a lot of arguments against using stock photos. Frankly, I (mostly) agree with them...
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The MKTSOCOM Marketing Team
Applying the SF Operational Detachment-A (SFODA) composition to a Modern Marketing Team
CQB and the Fatal Funnel
Applying Modern Close Quarter Battle Tactics to Marketing Funnel
Marketing and The Four Elements of Combat Power
Applying FM 7-8 to Modern Marketing - Why "Firepower" (Budget) alone will never win the war.
Cargo Cult Marketing: Stop Building Bamboo Runways
Why mimicking the 'look' of success won't bring the cargo.
Blue-on-Blue in the Boardroom: The Fratricide of Siloed Marketing
Why your agencies are shooting at each other, and how a unified strategy stops the bleeding..
Beyond FUBAR: Military Slang that Corporate Needs to Adopt
Why your tech stack is a "Soup Sandwich," and other tactical terms.